SEO & GEO Lead

1. SEO Strategy & Ownership

• Own complete SEO roadmap: on-page, off-page, technical, and content
• Define keyword strategy across transactional + informational + YMYL queries
• Build content clusters & topical authority in financial domain
• Track and deliver on traffic, rankings, CTR, and conversions
• Conduct competitor benchmarking (Zerodha, Groww, ET Money, Moneycontrol)

2. Generative Engine Optimization (GEO)

• Drive visibility in AI search (Google AI Overviews, ChatGPT, etc.)
• Optimize for entity coverage, E-E-A-T, structured data, citations
• Implement schema (FAQ, HowTo, Product, Speakable)
• Build GEO monitoring frameworks (AI visibility tracking tools)

3. Technical SEO

• Conduct audits using Screaming Frog, Ahrefs, SEMrush, GSC
• Optimize Core Web Vitals (LCP, INP, CLS)
• Manage crawl budget, indexing, canonical, hreflang
• Handle JS SEO, log analysis, and automation via Python
• Implement structured data across pages

4. AEM (Adobe Experience Manager) Ownership

• Own SEO within AEM workflows (templates, components, metadata)
• Work with dev teams for SEO-first implementation
• Manage sitemaps, redirects, metadata, URL structures
• Ensure SEO governance across deployments

5. CRO Strategy

• Improve conversion across landing & product pages
• Run A/B tests, heatmaps, funnel analysis (GA4, Hotjar, Clarity)
• Align SEO landing pages with conversion goals

6. Content & AI Strategy

• Define content roadmap: articles, guides, calculators
• Optimize for featured snippets, PAA, AI citations
• Use AI tools (ChatGPT, Gemini, Jasper, SurferSEO)
• Ensure E-E-A-T & regulatory compliance (SEBI, AMFI, IRDAI, RBI)

7. Off-Page SEO & Digital PR

• Build high-quality backlinks via financial publishers
• Manage backlink profile & disavow toxic links
• Drive data-led PR campaigns & expert commentary

8. Analytics & Team Management

• Build dashboards (Looker Studio / Power BI)
• Track SEO + GEO KPIs (traffic, rankings, CWV, conversions)
• Lead and mentor SEO team
• Stay updated with Google algorithm changes
• Required Skills & Experience
• 6–9 years in SEO (preferably BFSI/fintech)
• Strong expertise in SEMrush, Ahrefs, Screaming Frog, GSC, GA4
• Knowledge of HTML, CSS, JavaScript, Python
• Experience in AEM (mandatory)
• Understanding of Indian search behavior & YMYL content
• Familiarity with GEO / AI search optimization

Preferred

MBA / relevant degree

AEM certification

Active in SEO communities