Marcomm

Company: ICICI Securities

Department: Marketing

      Job Title: Marcom

Location: Juinagar, Navi Mumbai

Job role & Responsibilities:

• Develop marketing strategy, segmentation and targeting of marketing campaign
• Responsible for executing daily activities wrt product and channel marketing
• Develop & implement campaigns & strategy for various products to build brand equity.
• Conceptualize & plan promotional events, launch activities, product promotions to facilitate investment knowledge.
• Own responsibility of all the activities involved in a new product campaign launch and manage its lifecycle including critical areas like pricing, promotion, communication, etc. 
• Analyze service quality gaps and take corrective measures to exceed customer expectations
• Carry out Process Improvement Projects and LP developments to improve activities and customer experience.
• Liaise with Internal stakeholders and business teams to drive nos in cross sell/upsell communication
• Develop Business cases to support new marketing, strategies, budget requests, projects and marketing plans.
• Set specific marketing goals that align with the overall direction and business goals
• Work closely with Business team to create campaigns and Marketing strategy around various business objectives.
• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns

• Conduct in-depth research to identify new market opportunities, competition mapping and consumer preferences to support campaign creations
• Generate innovative ideas to promote brand and our products
• Develop business cases to support new marketing strategies, budget requests, projects and marketing plans
• Ensure brand alignment to increase brand awareness and equity
• Agency/Vendor/Designer Coordination & Development
• Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels

Qualification:

• Should have well understanding of marketing collateral (design, production, merchandising)

Other Skills:

• Outstanding organizational skills, time management skills, excellent communication, interpersonal and presentation skills
• Creative thinker with data-driven analytical aptitude