Segment Manager

Qualification – Post-graduate in marketing / finance.

Job description - Segment manager in Private Wealth for managing B2C campaigns

• Manage B2C campaigns
  • Capture product leads through website, app and digital campaign activities to drive cross-sell and up-sell.
  • Collaborate with product managers to create content for digital campaigns.
  • Work with campaign team to ensure on time execution through scrum sprints.
  • Create product landing pages to drive conversion and track performance.
  • Work with marketing team to create contents for product brochures, newsletter etc. for HNI / UHNI clients.
• Lead tracking and fulfilment
  • Work with analytics team to create and enhance dashboards for tracking digital lead performance.
  • Keep track of the B2C revenue and product activation targets.
  • Drive desired productivity of all lead fulfilment channels including relationship and coverage teams.
• Ensure provisions for all relevant marketing expenditures are uploaded in the system.

Key Skills:

• 5 years+ experience in campaign management for digital products.
• Excellent interpersonal skills to be able to collaborate with various teams.
• Analytical skills to highlight areas of improvement for campaigns.
• Well versed with MS excel.
• Experience with digital marketing tools of Adobe / Google will be an added advantage.